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Major Gift or Annual Fund Program
Implementation
Sequoia Philanthropic can provide part time staffing to begin
a major gifts/annual fund program or expand and existing program
Ø Staff a new or existing major gifts program Ø Rate and prioritize major gift prospects Ø Formulate and implement
cultivation plans for each major gift prospect Ø
Prepare solicitation plans Ø Make appointments and accompany staff/volunteers on
cultivation and solicitation visits Ø
Acknowledge gifts as they arrive Ø Write and implement stewardship plans for donors Ø Fill the “gaps”
in your major gifts program!
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Major Gift/Annual Fund Evaluation
The Major Gift Evaluation service offered by Sequoia Philanthropic Partners reviews all aspects of major giving and
develops a comprehensive plan for increasing annual, major and planned giving contributions. The includes
three one-hour interviews with the chief executive officer, the senior development staff person and the Board president or
chair. Additional 30 minute interviews are conducted with up to three additional staff or volunteers. The final report will include an analysis of information gathered in the
interviews, an initial prospect list, recommendations of elements to implement in the next six months and a suggested timeline
for implementation. The report will be orally reviewed
with the CEO and Board Chair and President. Interim Development Services Sequoia Philanthropic, LLC provides interim development services, focused on
major gift relationships and high end annual fund donors for those organizations who need interim support. Organizations
who have experienced development professionals on medical or maternity leave, or those who are in between development directors
or major gifts officers greatly benefit from the services provided by an experienced development professional.
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Fundraising Coaching Services Investing in a fundraising coach for the executive and board is a cost effective choice for the organization
to gain the expertise necessary to raise major gifts from individuals, write successful grants and garner support from corporations.
Sequoia Philanthropic offers comprehensive, cost effective coaching that will jump start your fundraising efforts and
provide a solid foundation for future income growth. Methodology The coaching process includes: v Assessment
of the current skills of the individual(s) during an initial two hour meetingv Utilization of assessment to
create a three month action plan with goalso goals are adjusted as work progressesv Monthly meetings in person combined with weekly phone meetings v Pre-work and post-work reflection
and readingv Feedback done in a helpful, supportive environmentv Progress noted and documented after each
coaching sessionv Transition to a long term coaching plan when the time is right Measures
of Success v Acquisition of skills to manage an annual fund programv Knowledge of basic fundraising theory related to individual givingv Understanding of the foundation
application process and grant writingv Expertise in approaching corporations for fundingv Ability
to identify and cultivate individual prospectsv Increased confidence in soliciting prospects v Client
knows how to steward donors as part of the acknowledgement process Coaching services can be tailored
for your organization’s specific needs. This service is recommended for executives, board chairs,
finance professionals and fundraising generalists. Contact Mary Ellen Barringer at 301 466-7427 or Maryellen@sequoiaphilanthropic.com for further information and specific terms.
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