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Sequoia Philanthropic, LLC can help fulfill your organization's mission!
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Start Your Major Gifts Program With the increased competition for the philanthropic dollar, closing major
gifts from individuals is more important than ever. Sequoia’s goal
is to assist non-profit organizations in building and expanding annual fund, campaign and major gifts fundraising
by working as your staff and board members. We can help whether you have six major gift prospects or sixty.
Learn how Sequoia can increase the success of your major gifts program. Receive an initial,
no obligation consultation today. Contact Mary Ellen Barringer at 301 587-1911 or maryellen821@verizon.net.
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Fulfill your mission with increased gifts from individuals. You may not need a full time major gifts officer, but you do need someone to
handle the strategic communications with your prospects to motivate them to become donors to your mission.
Sequoia Philanthropic, LLC
has been formed to provide part-time and interim major gift services to organizations that want to increase
income from individuals.
The focus of Sequoia’s services is to provide major gifts staff services geared to meet
your organization’s unique needs: * Major gifts, annual fund and
capital campaign staffing * Board, saff and volunteer training * Major Gift Program evaluation * Executive
and Board coaching
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MUSINGS
is a series of occassional writings about fundraising by Mary Ellen Barringer. The most recent essay
is below. To subscribe, e-mail maryellen@sequoiaphilanthropic.com with the subject heading "Subscribe to Musings". As contagious as H1N1?
It seems that you can’t go anywhere today without being reminded
about the H1N1 virus. I walked into a grocery store today and saw a huge display of Purell. On the campus
of the University of Maryland, each bathroom has signs reminding students to wash their hands, “because there is nothing
slower than a sick turtle”! My son had a fever and a neighbor diagnosed him with the flu. (If it
was the flu, it was the shortest case on record.)Today,
I was working on a challenge that a client has in creating excitement for their cause and in spreading the word about this
amazing project. And I thought why can’t the good news about this project spread as quickly as the
news about H1N1?Certainly there is an urgent
message associated with H1N1. No one wants to be sick, or for their child or parent to contract this flu.
But no one wants to ignore battered women, or not educate children with disabilities, or let families live on the street,
or provide only adequate medical care. All of us have causes that deserve attention and it is our role
to develop messages that are urgent and compelling.The messages associated with this illness are clear and simple, which allows organizations such as the University
of Maryland to get the word out to its student body quickly and simply. So once again, our messaging needs
to be clear and simple. “Our mission is …., and you can make a difference
by …!”As I mentioned, you can’t
turn around without being reminded about the H1N1. We need to remember that repetition
is necessary. Telling people once about the amazing work of your organization is not
enough. In advertising, they say that people don’t even recognize a product message until they see
it seven times. Be sure to get your message out in a variety of ways, so that your donors and potential
donors recognize the important work done by your organization. This is the first step toward acquiring
the next gift.Think today about repeatedly
communicating your urgent and compelling message, clearly and simply.
Maybe then someone will say, your message is as contagious as information about the H1N1!
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